Innovation, Transportation, Electric Cars, Autonomous Vehicles, Self-Driving Cars, Solar Energy
Epic fail. Thatâ€™s what first crossed my mind as I watched the window break (twice!) during Teslaâ€™s Cybertruck launch. Instead, the unfortunate incident brought immediate worldwide attention to Teslaâ€™s new truck â€” mainstream press, social media, and (of course) meme makers all gobbled it up. Fast forward, and Elon Muskâ€™s crazy concept for the Cybertruck is now considered genius.
In fact, Elon Musk actually forecasts failure at the beginning of his bold and audacious ventures. According to Marcel Schwantes (via Inc.), Musk demonstrates â€śa healthy amount of humilityâ€ť when starting a project. For example, at an interview at an energy conference in Norway, Musk said, â€śYou should take the approach that youâ€™re wrong. Your goal is to be less wrong.â€ť
As Musk points out, â€śWhen you first start a company, thereâ€™s lots of optimism and things are great. Happiness, at first, is high. Then, you encounter all sorts of issues and happiness will steadily decline and youâ€™ll go through a whole world of hurt.â€ť But, if you take your medicine and learn from your failures, thereâ€™s an upside. â€śEventually, if you succeed â€¦ you will finally get back to happiness,â€ť says Musk.
By acknowledging that failure is a likely outcome, Schwantes says, â€śyouâ€™ll be able to spot impending issues earlier and minimize the inevitable pain and suffering Musk describes.â€ť In fact, Musk has a trick for keeping him abreast of potential pitfalls. He actively seeks out constructive criticism from close friends and confidants.
â€śA well thought out critique of whatever youâ€™re doing is as valuable as gold. You should seek that from everyone you can but particularly your friends. Usually, your friends know whatâ€™s wrong, but they donâ€™t want to tell you because they donâ€™t want to hurt you,â€ť says Musk. Even if you donâ€™t agree with their feedback, Musk says, â€śYou at least want to listen very carefully to what they say.â€ť
In short, Musk believes failure is necessary on the path of success. He says, â€śFailure is an option here. If things are not failing, you are not innovating enough.â€ť Itâ€™s something Elon Musk accepts and embraces. Donâ€™t believe me? Check out this revealing infographic of Muskâ€™s many failures as he built Paypal, Tesla, and SpaceX into the trailblazing companies they are today.