Architecture and design firms, always at the forefront of innovation for the hospitality industry, are currently facing challenges that not too long ago seemed unimaginable from a structural and design standpoint. In order to adjust to the new normal, innovative architects are now creating designs that ensure the safety and well-being of both guests and staff. Several prominent architects recently offered their opinions concerning the new design world of the hospitality industry.
Clay Markham, Senior Vice President at CallisonRTKL
While well-being has been top of mind for the hospitality industry, we will continue to see designers explore new ways to bring wellness into hospitality spaces. Means like contactless tech allow guests and staff alike to meet the highest level of sanitation from the properties they choose to patronize. For example, guests will be able to check into their rooms from a universal app on their phone, and back-of-house staff will be able to know where to clean using similar tech. Additionally, hotels in the future will forgo carpeting and bedspreads for the ultimate in clean.
Robyn Novak, Vice President, NELSON Worldwide
Hotels that proactively embark on meaningful and strategic collaborations with the right brands will differentiate themselves in the years to come. From in-room streaming fitness to third-party delivery apps, there are plenty of national brands that could provide a win-win partnership and help stand out from the competition. With the expected long-term increase in remote workers, there is an opportunity to provide specific daytime services. Offering private offices, co-working spaces, or zoom suites, with minimal adjustments to the guest room, allows hotels to have a flexible offering throughout the day.
JoyceLynn Lagula, Associate AIA, Design Principal, Wilson Associates, Los Angeles and Las Vegas studios
One of the hospitality design trends for 2021 is the reimagining of guest room amenities to support remote work capabilities. Hotels have started converting otherwise empty guest rooms into office spaces. Hotels that also offer larger suite-type guestrooms can convert the existing living space into more of a working touchdown area, complete with adequate lighting and appropriate, designed backgrounds for video conferencing. Gone are the traditional guest room desks in place of multi-purpose pieces with various plug-ins.
Dwayne MacEwen, Principal & Creative Director, DMAC Architecture
Here to stay is the use of mobile apps and other touchless technologies that ease the flow and capacity of spaces. Like any world event, the new normal will be one of change and exponential growth of ideas, just as Modernism was born from the experience and rubble of WWI. I believe we are looking at a monumental shift and an opportunity to test new ideas that challenge our current notions in hospitality design. Moving forward into 2021, public spaces will need to be highly curated with controlled density whether it‚Äôs an airline club, hotel, restaurant, gym or any hospitality venue.
David Shove-Brown & David Tracz, Partners and Principals of //3877
As architects and designers, we are continuing to redesign the word ‚Äúsafe‚ÄĚ to help guests understand cleanliness. Right now there‚Äôs a fundamental need for flexibility in hotel design. Instead of redesigning the industry, hotel designers need to provide smart, flexible solutions that will evolve as our new behaviors do.
The hospitality industry has been hit hard. However, with the positive news that a vaccine is well on its way, we will see a big boom for the industry in 2021. From hotels to restaurants, we will see more open floor plans, open air spaces, high ceilings, outdoor areas and operable walls. Guests no longer want to be packed into a tight space. We will also see more biophilic elements incorporated throughout hospitality spaces, offering guests the sense of being outdoors. The main goal for any hotelier and restaurant owner is to provide guests with a great experience in a space that feels safe and comfortable.
Shay Lam, IIDA, Managing Executive of TPG Architecture
From what I‚Äôve noticed that will surely carry on into 2021 is an emphasis on guest health and wellbeing. This includes upgrading HVAC unit