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Gensler, BMW Designworks Reimagine Fuel Stations For The EV Age
Jersey City, New Jersey, USA
Media, Business
Ed Garsten
Date Published: 
Electric Cars, BEV, Batteries, Recharging Stations, Technology, Jordan Goldstein, Neil Brooker
Tapestry Statistics:
2021-03-19 00:40:40
2021-03-19 00:45:56
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Gensler / BMW Designworks
While overall vehicle sales declined last year due to the Covid-19 pandemic battery electric vehicles (BEVs) swam against the current, capturing record market share and on track to continue to do so. According to IHS Markit, BEVs accounted for 1.8% of the U.S. Market in 2020 and accounted for 2.5% of vehicle registrations in December, also a record. It's a trend the market research company predicts is on a trajectory to reach 3.5% U.S. Market share this year and 10% by 2025.

That's a big chunk of vehicles on the road that aren't powered by gasoline or diesel, and growing. So what happens to the 180,000 filling stations that depend on motorists to pop in, fill up, maybe grab a snack or a drink then go on their way? A new study by architectural firm Gensler and the BMW Designworks, the German automaker's design innovation studio, imagines they'll eventually give way to radically different facilities that take into account the longer time it takes to recharge a vehicle's battery as well as the pandemic-fueled trend of more people working away from an office.

“We start to think about when you’re coming for charging and you may be pausing for a period of time. How could that time be utilized not as a pass through,” said Jordan Goldstein, Global Director of Design at Gensler told Forbes.com. “A reimagined or a new age community center where you're bringing people together in ways that give opportunities to relax, to focus, to mingle, to entertain. Relaxing could be just a place to pause, it could be a place to decompress, perhaps a lounge.”

Brooker calls the concept of these new spaces that are better integrated with our lives Nth spaces which he defines as “space between mobility and architecture.” It doesn’t only apply to service stations, but to places such as office buildings or parking garages.

The workday isn't nine to five in an office anymore. It's a blend of experiences and locations,” Brooker explains. “Companies downsized office space somewhat. You're gonna go to work …still gonna want your private space. What if the car becomes your private space at work. With this blur of boundary we're talking about. That becomes a much more possible option.”

Brooker explains the functions of a future service facility could be broken down into three experiences:
  • Zone: Where you’re building 30 minutes in your life where you can decompress. Perhaps stay in your vehicle to watch a movie.
  • Booster: Time to be productive. Get some work done or send/reply to emails.
  • Clubhouse: Attend social or networking events in the facility's gathering space.
One might rightfully ask, why in the world would I want to gather at a gas station? The answer is simple. Goldstein and Brooker explain the Covid-19 pandemic has become the “great accelerator” for more people working in remote locations but who still either require or crave human interaction, or just a change of scene.

“Imagine I'm working in my vehicle, you're working in your vehicle. We're working for the same organization,” said Goldstein. “I'm able to be super productive and focused but we do need to interact. Imagine that this idea gives us the facility to come together but to do so with other colleagues and to to plug in and capture access to other amenities that we may need.”

It all begs the question of how to break motorists of a more than century-old habit of spending as brief a time as possible to fill up then flee.

“It seems like evolving lifestyles, emerging technologies and reverberations of Covid-19 are laying the groundwork for a new paradigm in urban living,” explains Goldstein. “so this seems like it can help almost introduce new behaviors in a way that if experiences are positive that invites you to come and stay and pause longer or sample the different experiences at different times or structure your day differently.

Neil Brooker likens the ideas for future service centers to those of concept vehicles that showcase design and technical ideas to help gauge public interest in determining which get the green light for production and what goes into the dustbin. In this case, Gensler and BMW Designworks are hoping to spark interest in partner organizations to begin actually building centers based on the concepts.

“If we could find the right partners to partner with us to do that we would love to d
Organizations Mentioned: (2)
BMW Group
Munich, Germany
San Francisco, California, USA
Architecture, Interiors, Strategy, Brand, Landscape, Planning